S Club Juniors – One Step Closer

S Club Juniors were perhaps the ultimate experiment in turn-of-the-century contingency planning as ‘One Step Closer’ sought to safeguard the S Club brand.

S Club Juniors – New Direction

With ‘New Direction’, the S Club Juniors steamed ahead of their seniors in spectacular fashion. But that wasn’t part of the plan…was it?

S Club 7 – S Club Party

For their second single, S Club 7 went on an all-out offensive to firmly establish their brand identity with the brilliant ‘S Club Party’.

S Club 7 – Bring It All Back

S Club 7 were arguably not fundamental to the launch of S Club 7. What ‘Bring It All Back’ really marked was Simon Fuller’s return to chart glory.