S Club Juniors were perhaps the ultimate experiment in turn-of-the-century contingency planning as ‘One Step Closer’ sought to safeguard the S Club brand.
After the demise of Steps, Lisa Scott-Lee turned her hand to music management. Her first project was 3SL, a boyband who also happened to be her brothers.
With ‘New Direction’, the S Club Juniors steamed ahead of their seniors in spectacular fashion. But that wasn’t part of the plan…was it?
For their second single, S Club 7 went on an all-out offensive to firmly establish their brand identity with the brilliant ‘S Club Party’.
For her debut solo single, Rachel Stevens came out swinging for Justin Timberlake with a song penned as a response to ‘Cry Me A River’
S Club 7 were arguably not fundamental to the launch of S Club 7. What ‘Bring It All Back’ really marked was Simon Fuller’s return to chart glory.
It’s hard to imagine any other pop act besides S Club 7 managing to successfully deliver a song with so much calculated disarray and chaos as ‘Reach’
Suddenly, with a rocket shoved up its arse, You found a new lease of life and was elevated from a fairly unremarkable album track into one of S Club 7’s most brilliant singles.