‘Too Little Too Late’ was an immediate reminder of JoJo’s phenomenal talent and flawlessly kicked off her second album campaign.
‘One Step At A Time’ was the third single from Jordin Sparks’ debut album and a textbook example of a good song that was elevated by a great singer.
She may not have been the obvious choice for the Coyote Ugly soundtrack, but with ‘Can’t Fight The Moonlight’, LeAnn Rimes proved she was the right choice.
Following her re-launch as a mainstream pop star, ‘(There’s Gotta Be) More To Life’ saw Stacie Orrico go back to her origins and achieve her biggest hit.
‘Spice Up Your Life’ saw the Spice Girls launch their second album with another signature hit, while this time stamping their trademark all over it.
Britney Spears’ second single ‘Sometimes’ marked an unexpectedly rapid reinvention, transforming our suggestive pop vixen into the virginal girl-next-door
‘I Want It That Way’ was the culmination of the years that the Backstreet Boys had spent quietly growing their profile as the world’s biggest boyband
What A Girl Wants finds Christina Aguilera reiterating to her beau that even though he’s horny as hell, she is definitely not going past second base.
There’s nothing remotely subtle about any aspect of the single – but it was the ‘90s and this was not a concept that pop acts were required to grasp.
Everything about Cleopatra’s Theme as a debut single was so expertly realised in marketing the group as stars – all they had to do was wait for the rest of the world to catch up.