‘Pop’ was *NSYNC’s opportunity to hit back at the critics. But their bold new sound spelt the end for pop music as we knew it…
‘Music Of My Heart’ saw one of America’s hottest boybands unite with a dancefloor diva to unleash…an adult-contemporary ballad.
*NSYNC curiously chose to consolidate their comeback in Europe with ‘I’ll Never Stop’, a region-exclusive single penned by the ever-reliable Max Martin
Driven by events occurring behind the scenes, Bye Bye Bye defiantly positioned *NSYNC as survivors – faultlessly relaunching them an A-list pop act.
There’s nothing remotely subtle about any aspect of the single – but it was the ‘90s and subtlety was not a concept that pop acts were required to grasp.