‘Pop’ was *NSYNC’s opportunity to hit back at the critics. But their bold new sound spelt the end for pop music as we knew it…
*NSYNC curiously chose to consolidate their comeback in Europe with ‘I’ll Never Stop’, a region-exclusive single penned by the ever-reliable Max Martin
Driven by events occurring behind the scenes, Bye Bye Bye defiantly positioned *NSYNC as survivors – faultlessly relaunching them an A-list pop act.
There’s nothing remotely subtle about any aspect of the single – but it was the ‘90s and subtlety was not a concept that pop acts were required to grasp.