Ultra had yet to enter the top ten when they released their third single. So, if there were a moment to make a breakthrough, this would’ve been the right time.
Busted – You Said No
Busted were inching ever closer to the #1 spot with the singles from their debut album, so they weren’t about to crash and burn with ‘You Said No’.
Honeyz – Never Let You Down
‘Never Let You Down’ was smartly pitched as continuing the Honeyz sound but with the subtext of being a soft relaunch.
Atomic Kitten – Follow Me
After several top ten hits, along came a mid-tempo ballad that almost changed the trajectory of Atomic Kitten’s career entirely.